Advertising with Railways Illustrated
Railways Illustrated is the monthly magazine devoted to British railway enthusiasts covering the modern scene. Each issue contains news, features and views in addition to reviews, digital photoguide, events diary, charter trains, preservation, main line steam, steam galas, event reviews, world news, nostalgia and rolling stock changes.
Unlike other magazines on the market, Railways Illustrated reviews events, tackles the issues affecting today’s enthusiasts, heritage and modern day railway industries. Railways Illustrated’s review pages give unbiased, objective assessment of railway books, DVDs, models, and other related items. Event reviews cover diesel galas, heritage railways, rail tours and charter trains and main line events.
Railways Illustrated uses contributors from inside and outside of the railway industry and has access to many contacts to get the best off-diary stories that do not appear in other publications.
Railways Illustrated readers have a passion for railways. With a ‘can do’ attitude and a high disposable income, they have the means to invest in art, books, model railways, holidays and railway experiences. Typically male, aged between 45 – 60 and married, Railways Illustrated readers follow their passions.
Railways Illustrated is sold through WHSmith High Street and Travel, major supermarkets and independent newsagents in the UK as well as leading bookstores and outlets in other countries. It benefits from a large subscriber base and from direct sales through Key Publishing’s mail order operation, as well as increased copy sales through the various events and shows it attends.
• A4, glossy, saddle stitched
• Monthly frequency
• Established in 2003
• Cover price £4.50
• Circulation 14,026 Publishers Statement 12,321
A creative approach
Advertorials are a proven way of blending an advertising theme into an editorially styled feature, thereby delivering a very strong message to new and existing customers. Railways Illustrated can write and design an advertising feature based on your business, products and services from information supplied by you.
Railways Illustrated can design, write and produce your promotional material in a variety of languages, sizes and specifications. We can also distribute your supplements through Railways Illustrated at the shows we attend or via direct mail to a particular target market.
Articles that have featured in Railways Illustrated are an excellent way to promote your company at events and through direct mail. The reprints can range from 2 – 12 pages and can be re-designed to carry your advertising message.
Gatefold, Outserts, Loose Inserts
Railways Illustrated can accommodate single and double gatefolds, outserts and loose inserts. This creative form of marketing can have a huge impact when you are launching new products/services.